Healthcare Digital Marketers: Provide Proactive, Personalized Next Best Actions to the Modern Healthcare Consumer
Navigating the healthcare system is complex, both for those providing healthcare services and for those receiving it. For example, a patient may see their primary care physician, their pharmacist, and their cardiologist all in the span of a week. Their health insurance company keeps track of these visits and the type of care they’re receiving. On top of that, the patient is increasingly empowered, expecting targeted, personalized and seamless experiences across the continuum of care. So, if you are a healthcare service provider, how do you meet the needs of the modern patient by making sure the patient is receiving the right, personalized notifications about their care, at the right time, in the right channel? We’ll tell you.