Integrating Xamarin.Forms with Native Development Workflows
Building a team that can efficiently deliver high quality Xamarin C#, Android Java, and iOS Obj-C/Swift apps comes as a daunting task to most companies that attempt to offer all three development approaches. Thoughts of different tool sets, programming languages, and even testing practices are points organizations often weigh when choosing either to go 100% platform native or 100% Xamarin for their mobile needs. However, building a team that can effectively deliver mobile solutions via all three approaches will put your organization in a much stronger position to succeed in the coming years.
Six Observations from the Distributed Health Blockchain Conference
Several members of the Productive Edge Labs team attended the first ever Distributed Health conference in Nashville, TN on October 3rd. Billed as "The First Healthcare + Blockchain Summit", the conference was conceived to bring together leading minds who are actively pursuing opportunities to leverage blockchain technology to improve the overall healthcare ecosystem. The PE Labs team stands out in this category, as we’ve been deep in the development of blockchain applications for the past year. The conference also served the purpose of educating blockchain newcomers regarding the technology and its value propositions.
The Value of UX: Get the Right Gift for My Mom
User Experience is the umbrella that encompasses all things related to the interaction of a brand (in our case, digitally) with its users. Almost every criticism of an app relates to a UX issue: "The application is too slow." "I don't understand where to click." "I can't read. The font is too small." "I don't like the way this page looks." "I'm always on my phone, but the site isn't responsive"... the list goes on.
Blockchain and the Enterprise
At Productive Edge Labs, our mission is to identify opportunities to leverage leading-edge technology to provide measurable business value to our customers. To this end, our lab engineers are continuously engaged in proof-of-concept projects and pilot programs to evaluate the merits of new technologies and determine their applicability to the needs of our clients.
Lessons Learned from the Pokemon Go Launch
While everyone else is talking about the tremendous success of Pokemon Go, I would like to examine the mistakes that limited what could have been a much more successful launch. Whereas Hollywood has mastered the art of the Feature Film debut, the app industry and Fortune 500 companies have a lot to learn about achieving maximum reach and revenue in the first month following release. There is no question that Pokemon Go is a huge success. I really enjoy playing the game when the servers aren’t down. This article focuses specifically on how the launch was managed. Let's take a journey to explore not the game but the launch of Pokemon GO. We will discuss four key lessons that may help you maximize initial ROI on your company’s next major app launch. For anyone new to the game, we’ve added a short tutorial at the conclusion to get you started.