Insights & Articles

Customization for today's enterprise digital marketing

For today's quickly evolving digital marketing world, most enterprises can agree that providing up-to-date, relevant content has never been more important. Having a content management system that offers flexibility and personalization is vital to the modern business, so why are you still using page-templates on your website.

Why Personalized Search Experience Matters

The new norm for the online search experience As software technology progresses through the years, the standard for the online search experience also increases. Personalization in the search experience is important because customers want it, and it can bring enterprises a multitude of benefits.

3 Roadblocks in Launching After-Market Smart Services

Today's cloud-connected products generate data streams that can be captured, combined with other data, analyzed and utilized to create a new generation of responsive and predictive aftermarket "smart services."

Experts discuss: 3 digital marketing challenges.

For many digital marketing organizations, the inability to segment audiences, a dependency on IT for marketing tasks, and siloed content are sand in the gears of the marketing machine.

Is your organization ready for a DXP?

 Interest in digital experience platforms (DXP) already was building in early 2018, when Gartner, Inc. released its first Magic Quadrant analysis. That important, in-depth look at the companies and toolsets in the category prompted questions from companies looking to improve their customer experience.

Using Connected Products to Accelerate, Manage and Scale After-Market Services Growth

It’s not an exaggeration to say that every product organization that offers aftermarket services is evaluating ways to grow that part of their business.