Insights & Articles

Is your organization ready for a DXP?

 Interest in digital experience platforms (DXP) already was building in early 2018, when Gartner, Inc. released its first Magic Quadrant analysis. That important, in-depth look at the companies and toolsets in the category prompted questions from companies looking to improve their customer experience.

Using Connected Products to Accelerate, Manage and Scale After-Market Services Growth

It’s not an exaggeration to say that every product organization that offers aftermarket services is evaluating ways to grow that part of their business.

Two Truths and One Lie: B2B Mobility

Truth Customer engagement and customer experience are very different things.

Are You a Digital Doer?

It's easy to assume that an organization's executives are the ones that get things done. After all, they are the people with the big titles - Founder, Partner, CEO, EVP, VP, Director - and they've been given important management roles. But the fact is, Doers come from all levels.

Interview: Raheel Retiwalla on DXPs & Digital Transformation

By fusing content management, web technologies, digital marketing, marketing automation and digital commerce, the digital experience platform (DXP) is disrupting verticals, boosting the primacy of technology in the customer journey and, most important, enabling digital transformation.