Insights & Articles

Experts discuss: 3 digital marketing challenges.

For many digital marketing organizations, the inability to segment audiences, a dependency on IT for marketing tasks, and siloed content are sand in the gears of the marketing machine.

Is your organization ready for a DXP?

 Interest in digital experience platforms (DXP) already was building in early 2018, when Gartner, Inc. released its first Magic Quadrant analysis. That important, in-depth look at the companies and toolsets in the category prompted questions from companies looking to improve their customer experience.

Using Connected Products to Accelerate, Manage and Scale After-Market Services Growth

It’s not an exaggeration to say that every product organization that offers aftermarket services is evaluating ways to grow that part of their business.

Are You a Digital Doer?

It's easy to assume that an organization's executives are the ones that get things done. After all, they are the people with the big titles - Founder, Partner, CEO, EVP, VP, Director - and they've been given important management roles. But the fact is, Doers come from all levels.

Interview: Raheel Retiwalla on DXPs & Digital Transformation

By fusing content management, web technologies, digital marketing, marketing automation and digital commerce, the digital experience platform (DXP) is disrupting verticals, boosting the primacy of technology in the customer journey and, most important, enabling digital transformation.